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A Multi-Channel Engagement to Reach Customers and Drive Brand Loyalty

Background

An American gym chain with more than 700 clubs across the United States and Canada. They continue to expand and grow their footprint within the industry through new acquisitions and franchise opportunities. 

Challenge

Our client wanted a digital solution to engage and drive brand loyalty while growing their customer base. In addition, they wanted the solution to provide a platform for customers to manage membership, access, amenities, billing and more. 

Solution

Our team of engineers got to work building a consumer application available on both iOS and Android platforms. The digital solution allowed for consumers to collaborate with a network of friends and family, ultimately resulting in opportunities for new memberships and customer growth, and provided a platform to manage gym-related activities. 

Value Add

Our client expanded their customer base, increased user satisfaction and engagement, and experienced higher brand loyalty as a result of the digital platform.